Thailand recently hosted its annual Tourism Travel Mart, welcoming hundreds of tourism professionals in the city of Pattaya. White canopies had been set up, white orchids decorated the venues, and delegates attending were asked to dress in white. It was a true ‘wedding-style’ event—which was not a coincidence.
“Thailand is the perfect romantic setting for newlyweds and honeymooners,” explains Tanes Petsuwan, Deputy Governor of the Tourism Authority of Thailand (TAT) in charge of overseeing the development and promotion of tourism products and services for international markets. We could not agree more with such statement.
The innate Thai sense of hospitality and service, coupled with a wide range of accommodations and excellent value for money, is what has turned the ‘Land of Smiles’ into a destination of choice for newlyweds and honeymooners. “This is a niche market, but a high-spending one which is very good for our local economy,” Tanes Petsuwan adds. “To promote this we have built a marketing strategy around five related themes: ‘Destinations extraordinaires’; dreamy hideaways; diverse choices; delectable tastes; and distinct hospitality. And, last but not least, there’s a genuine open-mindedness and sense of tolerance that Thai people have towards everyone—whatever their gender, sexual inclinations, religion, or race.
“Our current TAT campaign is entitled ‘Open to the New Shades’. There are a million shades for romance here. Think about the blue of the sea, the green of a tropical forest, the orange or pink of a sunset, the gold of temples, and so much more besides.”
Time to check out where and how!